Clio De La Llave - Booje Media

Clio De La Llave - Booje Media

March 08, 2018

Meet Clio, President of Booje Media, a digital marketing agency based out of Vancouver. Booje has intentionally remained a boutique agency to allow us to have a very close relationship with clients as they feel they are an extension of their brand. Meanwhile, Clio is also the Co-Founder & CEO of Flok Technologies, a long-distance ride-share app based on a true cost-share model. With hope to take cars off the road, Clio wants to give people the chance to connect face-to-face rather than behind a screen. 
 
WHAT INSPIRED YOU TO START YOUR BUSINESS? 
 
I like seeing future opportunities in new industries. I seem to dive head first when I think there's a strong case for a successful business. My WHY? Well... WHY NOT? Your learning curve is accelerated, the experiences are priceless and the like-minded people you meet along the way are incredibly valuable.

WHAT HAS BEEN A STRUGGLE YOU'VE EXPERIENCED DURING THIS JOURNEY? 
 
In the first 5 years of becoming an entrepreneur, it was hard at times to find a work-life balance. I liked to try to fit it all in, 12 hours workdays, a busy social life, and keeping up with hobbies & work outs.
HOW DID YOU OVERCOME THIS STRUGGLE? OR ARE YOU STILL WORKING ON IT? 
 
I realized that burning the candle at both ends is not sustainable, and does not achieve the best results. You have to switch your mind frame to try to find more strategic and efficient ways to grow the business. I have found two things very helpful. One is to make sure to step away from work. I usually try not to work much during the weekend, and since then, I've noticed a big difference in productivity and creativity on Mondays (and the rest of the week for that matter). The second one is, making sure you build an amazing team and know how to delegate properly.

 
WHAT IS THE GREATEST LESSON THAT YOU'D SHARE TO SOMEONE WHO IS STARING THEIR BUSINESS? 
  
Network. Network. Network. Even if this doesn't come naturally, try to attend as many relevant seminars, events, conferences as possible! Creating relationships in your industry, or even outside your industry, are so incredibly valuable. You never know when that connection will come in handy!
   


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