PureWow: 18 AAPI-Owned Fashion Brands to Shop for the Coolest Clothes, Shoes and Bags

May is Asian American and Pacific Islander Heritage Month and what better way to celebrate than by supporting and amplifying the AAPI community? Since the pandemic, there's been a disturbing uptick in violence against Asian Americans. More than 6,000 incidents of anti-Asian discrimination were reported to Stop AAPI Hate between March and December of 2021 (which was a 15 percent increase from 2020). There’s so much you can do to support this community right now, whether you volunteer your time to protect the elderly or donate your funds to national organizations like the Asian Pacific Fund or AAPI Women Lead. Another great option is to invest in AAPI-owned businesses—and yeah, buying a cute new bag from Kara or some cheerful baubles from Bonbonwhims totally counts. Ahead, we rounded up 18 of the coolest AAPI-owned fashion brands to shop from, many of which are indie or up-and-coming, so you can proudly say that you were an early supporter of these amazing designers.RELATED: 8 ASIAN-OWNED BEAUTY BRANDS TO SHOP AND SUPPORT NOW




For an elevated WFH wardrobe that feels like PJs but looks boardroom-ready, there’s truly no better brand than Léze the Label, which was founded by Tanya and Karen Lee. This Vancouver-based duo proudly produces their tailored sweatshirts and matching skirts (and Oprah's favorite trousers) in China and want to debunk the myth that “Made in China” means you’re getting something of lesser quality. Trust us, once you get your hands on their plush, sustainable garb, you’ll understand that couldn't be further from the truth.Our picks: Isla Midi Skirt ($95); Athena Sweater ($108); Kendall Pant ($108)

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