Meet Vianney - Designer and owner of Pure Magnolia, a sustainable bridal wear brand handmade in Canada. They create stunning timeless pieces made from natural fabrics such as silks and organic cotton, with a strong emphasis on ethical and local production.
The COVID-19 pandemic presented them with a major challenge in 2020 causing them to close down their physical store which affected sales and the ability to host brides. However, they took this opportunity to curate a personal approach to dress shopping by working on a one-on-one basis with their customers such as upcycling a loved one's wedding dress and creating custom-made designs using natural materials.
They also strive to educate future brides about the positive impact they can make by shopping ethically and sustainably, and encourage them to adopt a new approach to wedding dress shopping. To do this, they offer styles that can be easily modified, dyed, and re-worn multiple times. They create truly sustainable, timeless pieces that brides can treasure and wear again and again.
Tik Tok: @puremagnoliabridal
Know someone that needs a pick-me-up? Learn more about our community fund, where 2% of monthly net sales are dedicated to a personal cause nominated by you.